About Us

Kihei is a small town located on the south side of Maui, Hawai'i. It is a place with incredibly kind people that is surrounded by natural beauty. The simplicity found in our designs is meant to reflect that simpler life on the islands. Much mahalos for your support.

Jiu-Jitsu Nō Ka ‘Oi’

Nō Ka ‘Oi’ means "the best". Simply put, jiu-jitsu is the best. Those who train understand that. And for those who don't, we hope you soon begin your jiu-jitsu journey.

The Mission

To design, develop and sell superb apparel w/ simple & clean designs.

The Vision

To be recognized in the grappling community as a company with integrity that provides quality products and service. For our customers that we serve to feel and recognize the 'aloha' in our products.

© 2018 by Kihei Brand Co.

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